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MNGT 4701: Strategic Management: PESTEL Analysis

Using Databases

When looking for a specific database, go to GALILEO.  If you are off campus, you'll be prompted to log in with your Dalton State user name and password.   Once in GALILEO, look in the top right corner of the screen to select "All Databases." Then, you can use the alphabetical or subject listing to find a database by name.

PESTEL Analysis

When researching the macro-environmental (PESTEL) forces surrounding your industry, use Advanced Search features and combine terms such as:  Automation AND "Transportation and Logistics Industry". 

Source: http://opentextbc.ca/strategicmanagement/wp-content/uploads/sites/30/2014/06/Figure-3-1.png

 

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