MNGT 4701: Strategic Management: Identifying Competitors
Ways to Identify Top Competitors
In addition to using websites such as MSN Money or Reuters, you can also determine a company's competitors by searching the business databases in GALILEO.
There are database tutorials that demonstrate how to determine the competitors, find SWOT analysis and company financials, and much more.
Search the MSN Money website for your company. Across the top of the screen, you will see a tab "Related". These are the stock symbols for your company's major competitors. Simply click on any symbol to retrieve financials, etc. for that competitor.