MNGT 4701: Strategic Management: Research & Company Websites
Part of being a good analyst or business leader is knowing that you must locate and evaluate many different sources in order to develop a sound business strategy. While public companies are required to submit financial data to the government and are expected to be truthful in their financial reporting, they might not provide other types of unfavorable information to their investors.
So...don't just rely on the annual report or website to complete your capstone project. Create news alerts from trusted sources such as Wall Street Journal or industry trade publications. Search the databases for articles and reports about your company, it's competitors, and the industry segment(s).
Researching a Company
Under the Investor Relations link on most company websites, you will find their quarterly and annual reports, SEC filings, and other financial data. The annual report will often contain vision and mission statements as well as provide a listing of the corporate governance, board of directors, and business model or current strategy.
Navigating the website
Many company websites look similar to Lululemon's. There are links for store locations, ads, account information, and other features targeting shoppers or customers. To locate company history, governance, corporate culture and other background information, you will usually need to scroll to the bottom of the page, and look for links such as:
- About Us
- Investor Relations
- Our Company
- Get To Know Us