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MNGT 4701: Strategic Management: Business Models and Strategies

Porter's 5 Forces

Porter's Generic Strategy

Source: http://www.quickmba.com/strategy/generic.shtml

Porter's Five Forces

International Strategy

Strengthening a Company's Position

Defensive and Offensive Strategies
Yannopoulos, P. (2011). Defensive and offensive strategies for market success. International Journal of Business and Social Science, 2(13), 1-12.