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Marketing Research: Home


This guide provides instruction for the research of private and public companies as well as non-profit organizations, industry and market research. 

Browse through the tabs to find information about your subject area. A few of the links may not work off campus, please log in with your Dalton State user ID and password if necessary.

For additional assistance, please contact the Reference desk to schedule a Research Appointment. During the 1/2 hour research session, a librarian will provide individualized help with a specific question. 


School of Business Administration

Dalton State College’s School of Business has joined the ranks of the world’s elite business schools by earning accreditation from the Association to Advance Collegiate Schools of Business International (AACSB).

Founded in 1916, AACSB International is the longest serving global accrediting body for business schools that offer undergraduate, master’s, and doctoral degrees in business and accounting. Fewer than five percent of the world’s business schools earn AACSB accreditation, which is considered to be the “hallmark of excellence in business education.”  

The School of Business Administration offers the following degrees:

  • AS Business Administration
  • BAS Technology Management 
  • BBA Accounting
  • BBA Industrial Operations Management
  • BBA Management
  • BBA Management Information Systems
  • BBA Marketing Systems

To learn more about the School of Business Administration, click here.

Subject Guide

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Melissa Whitesell
Dalton State College
650 College Drive
Dalton, GA 30720

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