Marketing Research: Find an Article
Is it a Magazine or a Scholarly Journal?
|
|
Scholarly Journal |
Magazines |
Newspaper |
Trade & Industry Journals |
|
Examples |
Academy of Management Journal Journal of Accountancy Journal of Marketing Research |
Business Week Forbes Kiplinger’s Personal Finance Magazine
|
Atlanta Journal-Constitution New York Times Wall Street Journal |
Advertising Age Georgia Trend Sales & Marketing Management Supervision |
|
Value and Uses |
In-depth analysis of a topic, research or case study
Peer-review (articles evaluated by experts) |
Brief overview of a topic
Photos & ads may provide insight into customs, dress & social conditions of the time
Current events
|
First-person accounts
Photos & ads may provide insight into customs, dress & social conditions of the time
Current events |
Current trends in a field
Statistics & forecasts
Company information
Product reviews |
|
Audience |
Academics, Researchers, Practitioners |
General Public |
General Public |
Practitioners, Researchers |
|
Length of Articles |
Usually Lengthy (10+ pages) |
column-5 pages |
Column or page |
Short articles |
|
Authors |
Researchers & Scholars
Usually signed by author(s) |
Journalists Occasionally scholars May be anonymous |
Journalists Editors Private citizens |
Practitioners in the field
|
|
Sources |
Footnotes Bibliographies In-text citations References
|
Rarely includes references
|
Very little documentation |
Occasionally cites sources |
|
Language |
Specialized language & complex writing style
Titles contain word such as: journal, quarterly, review |
Simple writing style aimed at general audience |
Easy to understand
|
May use jargon or technical language specific to a field or industry |
|
Graphics |
Charts, formulas, graphs, tables Few ads |
Photos & many graphics Many ads |
Photos Charts Many ads |
Charts, formulas, graphs, and tables Ads |
|
Publisher |
Universities Scholarly presses Research or Professional organizations
|
Commercial publishers Associations Organizations |
Commercial publishers
|
Commercial publishers Professional organizations |
|
Frequency |
Annually/semi-annually/ monthly/quarterly |
Usually weekly or monthly |
Daily/Weekly/Monthly |
Frequency varies |
How do I limit to scholarly journals when searching a database?
Look under the "Limit Results to" section and check the box next to Scholarly(Peer-Reviewed) Journals.
