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Marketing Research: Find an Article

Is it a Magazine or a Scholarly Journal?

 

Scholarly Journal

Magazines

Newspaper

Trade & Industry Journals

Examples

Academy of Management Journal

Journal of Accountancy

Journal of Marketing Research  

Business Week

Forbes

Kiplinger’s Personal Finance Magazine

 

Atlanta Journal-Constitution

New York Times

Wall Street Journal

Advertising Age

Georgia Trend

Sales & Marketing Management

Supervision

Value and Uses

In-depth analysis of a topic, research or case study

 

Peer-review (articles evaluated by experts)

Brief overview of a topic

 

Photos & ads may provide insight into customs, dress & social conditions of the time

 

Current events

 

First-person accounts

 

Photos & ads may provide insight into customs, dress & social conditions of the time

 

Current events

Current trends in a field

 

Statistics & forecasts

 

Company information

 

Product reviews

Audience

Academics, Researchers, Practitioners

General Public

General Public

Practitioners, Researchers

Length of Articles

Usually Lengthy  (10+ pages)

column-5 pages

Column or page

Short articles

Authors

Researchers & Scholars

 

Usually signed by author(s)

Journalists

Occasionally scholars

May be anonymous

Journalists

Editors

Private citizens

Practitioners in the field

 

Sources

Footnotes

Bibliographies

In-text citations

References

 

Rarely includes  references

 

Very little documentation

Occasionally cites sources

Language

Specialized language & complex writing style

 

Titles contain word such as: journal, quarterly, review

Simple writing style aimed at general audience

Easy to understand

 

May use jargon or technical language specific to a field or industry

Graphics

Charts, formulas, graphs, tables

Few ads

Photos & many graphics

Many ads

Photos

Charts

Many ads

Charts, formulas, graphs,  and tables

Ads

Publisher

Universities

Scholarly presses

Research or Professional organizations

 

Commercial publishers

Associations

Organizations

Commercial publishers

 

Commercial publishers

Professional organizations

Frequency

Annually/semi-annually/ monthly/quarterly

Usually weekly or monthly

Daily/Weekly/Monthly

Frequency varies

 

How do I limit to scholarly journals when searching a database?

Look under the "Limit Results to" section and check the box next to Scholarly(Peer-Reviewed) Journals.