Marketing Research: Research Groups
Market Research Companies
Research Groups
- Center for Media Research
see their Blog (check "Publications"); Social Media Summit
- Comscore - social media data and much more
"The Power of 'Like'"
Follow Comscore on Twitter, Facebook or get their app
US Mobile App Report (2014)
- Experian Simmons
This is for fee research company. Good to know about, but we do not subscribe to their databases.
Simmons Free White Papers ("Be Green, Be Aware, Be GreenAware"; "Internet Access", "Toy Industry Trends") and the "New American Consumer: State of the Hispanic Marketplace"
- Fuqua School, Duke University - The CMO Survey
GreenBook - Find market research firms
- New Millennium Research Council
Conducts policy research and promotion to influence the policy debate
The NMRC partners with the Brookings Institution, the Heritage Foundation, the Progressive Policy Institute, the American Enterprise Institute, the Pew
Internet and American Life Project, Harvard University, and UC Berkeley, among many other nationally renowned think tanks, universities, and organizations.
- Nielsen
Some free reports, although this is a market research firm that charges for most of their research.
Social Media Report
Global Digital Shopping
African-American Consumers
Cross Platform Report - Nielsen "My Best Segments"
lifestyle segmentation systems define every household in the U.S. by distinct lifestyle types - are you a "Bohemian Mix" or an "Urban Uptown?"
- Pew Research Center
Many free reports on everything from religion to the media; numbers, facts, trends shaping our world.
- Quirk's Market Research Review
Provides market research and market research services (for a fee)
Experian Simmons Powerpoint Presentation about the Hispanic Market (Loads Slowly)
National Consumer Study (free download)
National Hispanic Consumer Study (free download)
LGB&T Consumer Study (free download)
Kids and Teens (free download)
National New Media Study (free download)
from: http://libguides.library.umkc.edu/marketing