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Marketing Research: Industry Research

Historical Data for Industries

Industry Directories

The Roberts Library has copies of the Plunkett Industry Almanacs available in the EBSCOhost eBook database.  

To access the many titles available in EBSCOHOST eBook collection:

1. Log in to GALILEO and type EBSCOHOST in the database search box. 

2. Scroll down and select the EBSCOhost eBook link. 

Key Financial Ratios

Company and industry ratios are available at MSN Money website.  Click on the "Investing" link and enter the ticker symbol or name of your company.  Select the "Key Ratios" link and view:

You can also compare your company to the industry ratios through the Reuters website.  Search for your company by name or ticker symbol, then select the "Financials" tab.

Once the Financials page loads, scroll down the screen to view ratios.

Industry Classifications