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Marketing Research: Types of Business Sources

Subject Headings or Keywords

Most of the titles for business research will be located in the following call number areas:

  • HA   Statistics
  • HB   Economic theory - Demography
  • HC   Economic history and conditions
  • HD   Industries. Land use. Labor
  • HE   Transportation and communication
  • HF   Commerce
  • HG   Finance
  • HJ    Public Finance

Search the catalog using the following subject headings or keywords:

Accounting
Business Enterprises
Business Planning
Corporations
Family-owned business enterprises
Government business enterprises
Industry Directories
Industrial Management
Marketing
Minority business enterprises
New business enterprises
Partnership
Student-owned business enterprise
Women-owned business enterprises

    Business Periodicals in the Library

    The library has print copies of the titles listed below.  They are shelved in the Periodical Collection. 
    ***There are many more business magazines, newspapers, and journals available (most in full-text format) in the GALILEO databases. 

    Academy of Management Journal
    Advertising Age
    B to B
    Business & Society Review
    Business Horizons
    Business Week
    CIO
    Economist
    Forbes
    Fortune
    Georgia Trend
    Harvard Business Review
    Inc
    Industry Week
    Journal of Accountancy
    Journal of Marketing
    Journal of Marketing Research
    Kiplingers Personal Finance Magazine
    Money
    Organizational Dynamics
    Sales & Marketing Management
    Supervision-
    T + D
    Value Line Investment Survey
    Workforce Management

    Sources for Business Research

    Books
    Company websites
    Conference Presentations or Proceedings
    Newspapers
    Popular Magazines
    Industry Organizations
    Scholarly Journals
    Trade Journals
    White Papers