Marketing Research: Types of Business Sources
Subject Headings or Keywords
Most of the titles for business research will be located in the following call number areas:
- HA Statistics
- HB Economic theory - Demography
- HC Economic history and conditions
- HD Industries. Land use. Labor
- HE Transportation and communication
- HF Commerce
- HG Finance
- HJ Public Finance
Search the catalog using the following subject headings or keywords:
Accounting
Business Enterprises
Business Planning
Corporations
Family-owned business enterprises
Government business enterprises
Government business enterprises
Industry Directories
Industrial Management
Marketing
Minority business enterprises
New business enterprises
Partnership
Student-owned business enterprise
Women-owned business enterprises
New business enterprises
Partnership
Student-owned business enterprise
Women-owned business enterprises
Business Periodicals in the Library
The library has print copies of the titles listed below. They are shelved in the Periodical Collection.
***There are many more business magazines, newspapers, and journals available (most in full-text format) in the GALILEO databases.
Academy of Management Journal
Advertising Age
B to B
Business & Society Review
Business Horizons
Business Week
CIO
Economist
Forbes
Fortune
Georgia Trend
Harvard Business Review
Inc
Industry Week
Journal of Accountancy
Journal of Marketing
Journal of Marketing Research
Kiplingers Personal Finance Magazine
Money
Organizational Dynamics
Sales & Marketing Management
Supervision-
T
+ D
Value Line Investment Survey
Workforce Management
Sources for Business Research
Books
Company websites
Conference Presentations or Proceedings
Newspapers
Popular Magazines
Industry Organizations
Scholarly Journals
Trade Journals
White Papers