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BUSA 3701 Career Research: SWOT Analysis

SWOT Analysis

Several of the business databases in GALILEO provide SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for companies. In the boxes below, you will find tutorials for the databases with instructions on how to access the SWOT analysis, as well as other types of company and industry research reports.

Not able to locate a SWOT analysis report for your company?  Read through the trade journals, newspapers such as Wall Street Journal, and create news alerts for your company and its competitors.  You may also want to look at the "Risks" section in a company's annual report.  This will give you an idea of some of the threats to that company or faced within that industry. 

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