BUSA 3701 Career Research: Market Research
Demographics
- American Community Survey (Census Bureau)The American Community Survey (ACS) is a nationwide survey designed to provide communities a fresh look at how they are changing. It is a critical element in the Census Bureau's reengineered decennial census program. The ACS collects and produces population and housing information every year instead of every ten years.
- Association for Consumer ResearchSearch the "For Researchers" section of their website. It provides academic researchers of consumer behavior with information regarding aligned organizations with an interest in the study of consumer behavior, academic journals that publish research on consumer behavior, conferences that target academic researchers and funding sources.
- Consumer Expenditure SurveyThe Consumer Expenditure Survey (CE) program consists of two surveys, the quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
- Population Reference Bureau DatafinderPRB is well-known for producing comprehensive data sheets covering population, health, and environment topics.
New Strategist Publications
New Strategist is a publisher that produces books on market segments. Some of the titles published by New Strategist are available in the EBSCOhost eBooks database. These are a few of the books available in the Reference Collection:
- A-Z Guide to American Consumers: Quick Links to Free Demographics byCall Number: REFERENCE HB3505 .R867 2008
- The Millennials: Americans Born 1977-1994Call Number: REFERENCE HQ796 .M4797 2006
Economic and Labor Statistics
- Bureau of Labor StatisticsMajor Economic Indicators; Consumer Price Index (CPI) ;
Unemployment Rate ;
Average Hourly Earnings ;
Producer Price Index (PPI) ;
Employment Cost Index (ECI) ;
Productivity ;
U.S. Import Price Index ;
U.S. Export Price Index ;
International data - County Business PatternsCBP is an annual series that provides subnational economic data by industry.
- Data.census.gov aka Explore Census DataData about the U.S. population, economy, businesses, education, families & living arrangements, housing, employment, income & poverty, health, and International trade
- Doing Business (World Bank)The Doing Business project provides objective measures of business regulations for local firms in 183 economies and selected cities at the subnational level.
- Economic CensusIncludes Manufactures; Mineral Industries; Business; Retail Trade; Wholesale Trade; Service Industries; Transportation; Transportation, Communications, and Utilities; Construction Industries; Outlying Areas; Commercial Fisheries; Financial, Insurance, and Real Estate Industries; Minority-Owned businesses;
Women-Owned Businesses - FedStatsThe gateway to statistics from over 100 U.S. Federal agencies
- FRASERFRASER allows users to search for historical information on prices, wages, production, business activity, purchasing power, credit, money and Federal finance back to 1948.
- Mass Layoff StatisticsThe Mass Layoff Statistics (MLS) program collects reports on mass layoff actions that result in workers being separated from their jobs. Monthly mass layoff numbers are from establishments which have at least 50 initial claims for unemployment insurance (UI) filed against them during a 5-week period. Extended mass layoff numbers (issued quarterly) are from a subset of such establishments—where private sector nonfarm employers indicate that 50 or more workers were separated from their jobs for at least 31 days.
- Occupational Employment StatisticsThe Occupational Employment Statistics (OES) program produces employment and wage estimates annually for nearly 800 occupations. These estimates are available for the nation as a whole, for individual states, and for metropolitan and nonmetropolitan areas; national occupational estimates for specific industries are also available.
- Statistical Abstract of the United StatesThe Statistical Abstract of the United States, published since 1878, is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States.
Books in the Library
Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy by
Call Number: HF5415.153 .J63 2007ISBN: 1422101657The AMA Guide to the Globe: Managing the International Marketing Research Process by
Call Number: HF5415.2 .E35 2006ISBN: 0324313314The Handbook of Marketing Research: Uses, Misuses and Future Advances by
Call Number: HF5415.2 .H286 2006ISBN: 141290997XWhy People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior by
Call Number: HF5415.32 .D36 2004ISBN: 0793186021