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Video Recording and Editing: Best Practices for Video

Video Editing, Recording, and Compression Tools

Best Practices

Best Practice Tips for Video:
  • Keep videos short [3-15 minutes].
  • Be enthusiastic about the material that you are covering.
  • Speak at a quick pace.
  • Optimize light and sound quality.
  • Speak close to the microphone to ensure for accurate captioning. 
  • Make your videos are interactive with quizzes and graphics. 
  • Keep the content focused, relevant, and with no more than a few key points or concepts.
  • Create a an outline of the key concepts from your lecture.
  • Focus on one concept per short micro-lecture (3-5 minutes is ideal).
  • Create a script or detailed notes for your video.
  • Ensure your selected video captures their attention in the first 15-30 seconds.
  • Convey the most important information first (before you lose their attention!).
  • Use images more than bullet points.
  • Consider a new visual element every 10-15 seconds to keep your viewer’s attention.
  • Don’t forget to edit or re-record (as needed).
  • Give clear instructions in closing as to how you want them to use/apply what they have learned.
  • Make sure that your videos are accessible.

Links and References


Chappell, K. (2017, June 5). The Power of the Short: Making the Most of Brief Instructional Videos. The Teaching Professor. [Blog Post]. Retrieved from https://www.teachingprofessor.com/topics/teaching-strategies/teaching-with-technology/power-short-making-brief-instructional-videos/

Hibbert, M. (2014, Apr. 7). What Makes an Online Instructional Video Compelling? Educause Review. Retrieved from https://er.educause.edu/articles/2014/4/what-makes-an-online-instructional-video-compelling

Magna Publications. (2016). How Do I Create and Implement Micro-lectures? [Video file]. Retrieved from https://www.magnapubs.com/mentor-commons/?video=13984

Magna Publications. (2016). What Are the Secrets to Making Highly Effective Educational Videos? [Video file]. Retrieved from https://www.magnapubs.com/mentor-commons/?video=14456

Orlando, J. (2018, February 21). Add Interactions to Your Online Videos. The Teaching Professor. [Blog Post]. Retrieved from https://www.teachingprofessor.com/topics/online-learning/teaching-strategies-techniques/add-interactions-to-your-online-videos/

Orlando, J. (2016, August 26). Applying Neurology to Online Videos. The Teaching Professor. [Blog Post]. Retrieved from https://www.teachingprofessor.com/topics/online-learning/course-design-online-learning/applying-neurology-to-online-videos/

Orlando, J. (2018, January 23). Simple Tips for Improving Your Online Videos. The Teaching Professor. [Blog Post]. Retrieved from https://www.teachingprofessor.com/topics/teaching-strategies/teaching-with-technology/simple-tips-for-improving-your-online-videos/

Orlando, J. (2018, September 17). Transforming Your Lectures into Online Videos. The Teaching Professor. [Blog Post]. Retrieved from https://www.teachingprofessor.com/topics/online-learning/teaching-strategies-techniques/transforming-your-lectures-into-online-videos/

Parisi, S. & Thornton, D. (2016, June 24). Tips from the Pros: Tips for Effective Video Instruction. The Teaching Professor. [Blog Post]. Retrieved from https://www.teachingprofessor.com/topics/teaching-strategies/teaching-with-technology/tips-from-the-pros-tips-for-effective-video-instruction/

Weimer, M. (2017, March 1). Are the Videos in Your Courses Promoting Learning? The Teaching Professor. [Blog Post]. Retrieved from https://www.teachingprofessor.com/topics/teaching-strategies/teaching-with-technology/are-the-videos-in-your-courses-promoting-learning/