Marketing Research: Target Markets
The American Community Survey (ACS) is a nationwide survey designed to provide communities a fresh look at how they are changing. It is a critical element in the Census Bureau's reengineered decennial census program. The ACS collects and produces population and housing information every year instead of every ten years.
Search the "For Researchers" section of their website. It provides academic researchers of consumer behavior with information regarding aligned organizations with an interest in the study of consumer behavior, academic journals that publish research on consumer behavior, conferences that target academic researchers and funding sources.
The Consumer Expenditure Survey (CE) program consists of two surveys, the quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
PRB is well-known for producing comprehensive data sheets covering population, health, and environment topics.
New Strategist Publications
New Strategist is a publisher that produces books on market segments. Some of the titles published by New Strategist are available in the EBSCOhost eBooks database. These are a few of the books available in the Reference Collection: